The following steps will help your Google search rankings:
-------- Create Quality Content
This is the most important one; make sure you have good, original content that people will want to read.
-------- Create a Lot of Content
The more pages, the better. This can easily be achieved by creating your own pages with lots of content.
-------- Keep Content Fresh
Keep updating the site regularly.
-------- Remove Duplicates
Do not create pages with the same, or almost same, content. The CMS will ensure that no two pages have the same name or URL
-------- Versatile, Precise Wording
Alternate the wording for repeated phrases if you like to target them in web searches.
-------- Focus on Important Keywords
Imagine your audience and what keywords they might enter in a search, and use those words.
-------- Create Valid HTML
Each HTML version can be validate, obviously Web2Works only develops to the highest strict standards.
You can validate your website for free here:
W3C Validator
http://validator.w3.org/
Link Checker
http://validator.w3.org/checklink
-------- Create Structured HTML
Use headings and other phrase mark-up (h1, h2, em, strong). These are HTML code that wraps around each different sections of text, each element represents importance of the page, allowing search engines to easily find the correct content.
-------- Provide text-alternatives
When including images, especially those containing text, provide a text-alternative via the "alt"-attribute.
-------- Use Meaningful Meta-Data
Every page should have a unique title. You might also want to add meta-keywords and a meta-description. Although this was abused in the early days of the Internet and most modern Search Engines will ignore them completley. Although if you have the time I would recommend entering as much content as possible to the page. One day the Google of the future may change their ways to reading the meta data.
-------- Get a Reliable, Robust, Fast Server
Get your website on a proper server shared with a few websites not thousands with the cheap hosts.
-------- Create Meaningful File-names
Don't abbreviate file and folder names, but instead use the full keywords which are important for that page.
-------- Add Your URL to Search Engines
Use services like following:
Google's Add URL
://www.google.com/addurl.html
-------- Communicate Your Site to Others
Write to other people who you think might be interested and tell them about your site (but do not rely on spamming newsgroups).
-------- Test Your Ranking and Fine-tune
Check how Google reacts now that you've done the changes.
